Nationally recognized Hispanic patient outreach
Dr. Daniel Hernandez founded Hispanic Healthbridge after seven years leading Hispanic patient outreach at the Global Healthy Living Foundation, building peer-reviewed programs in rheumatology patient populations, placing work on Telemundo, Univision, and La Opinión, and earning Fierce 50 recognition.
Daniel Hernandez, MD, Founder
Hispanic Healthbridge was founded by Daniel Hernandez, MD, who spent seven years as Director of Medical Affairs and Hispanic Outreach at the Global Healthy Living Foundation, building what became some of the most-cited programs in Hispanic patient engagement in rheumatology.
The research record includes peer-reviewed publication in RMD Open alongside Hyon K. Choi, Jasvinder A. Singh, and Robert Terkeltaub; a first-authored oral presentation at ACR Convergence 2022 on Hispanic RA patient journeys and education needs; a research partnership with Hospital for Special Surgery that produced the first formal documentation of Hispanic RA patient support needs; and a co-led follow-on study at ACR Convergence 2023 built from feedback from more than 1,000 Hispanic patients.
The program record includes the WhatsApp-based patient engagement platform that Fierce 50 recognized in 2023 as a breakthrough in non-English healthcare outreach, which ran weekly for two years and retained every enrolled participant. It includes HOPE-CAPE RA, a nationally funded IRB-approved Hispanic RA patient education program that demonstrated physician-prescribed mobile-first education improves both physician and patient perception scores of the clinical encounter. And it includes Guía de Seguro Médico, a comprehensive Spanish-first insurance navigation guide covering Medicare, Medicaid, marketplace, and employer coverage options.
Dr. Hernandez has placed work in La Opinión, on Telemundo, and on Univision, and has been a featured speaker at PANLAR's Hispanic Heritage Month program each year since 2018. Before formally launching Hispanic Healthbridge, he built independent Hispanic outreach consulting engagements grounded in that body of program work.
Hispanic Healthbridge applies that evidence base as an independent advisor for pharma medical affairs teams navigating FDA diversity action plans, for research organizations closing Hispanic enrollment gaps, and for patient advocacy foundations designing grant-worthy programs in rheumatology and specialty indications where Hispanic enrollment gaps are most pronounced. The firm's scope is the Hispanic component of those plans, in rheumatology and rare disease. The broader DAP, and the broader population set it covers, sits with the sponsor's regulatory team or full-DAP vendor.
Advisory services for pharma, research, and advocacy organizations
Hispanic Healthbridge advises pharma medical affairs teams, research organizations, and patient advocacy foundations, with a methodology proven in rheumatology patient populations and designed to transfer to rare disease and other specialty indications.
Clinical Trial Recruitment
Culturally resonant, bilingual campaigns and community navigation designed to increase Hispanic participation in research.
Patient Advisory Boards
Facilitated bilingual forums where Hispanic patients and caregivers shape research priorities, protocols, and patient-centered programs.
KOL Identification & Engagement
Targeted mapping and activation of trusted Hispanic clinicians, community leaders, and influencers who amplify health initiatives.
Patient Research & Insights
Qualitative and quantitative studies that surface barriers, preferences, and unmet needs for more effective outreach.
Patient Support Programs
Education, adherence, and navigation resources built for Hispanic lifestyles and delivered through mobile-first channels.
Programs and partnerships that demonstrate real impact
HOPE-CAPE RA
The Hispanic Outreach Program Effect: Culturally Appropriate Education (HOPE-CAPE) study focused on education for Spanish-speaking patients with rheumatoid arthritis. Research from "Exploring Patient Journeys and Education Needs of Hispanic Individuals with Rheumatoid Arthritis" found that many Spanish speakers relied solely on family and friends for RA information and were directed toward home remedies rather than specialty care. HOPE-CAPE responded with Spanish-language programming that helped participants navigate finding Spanish-speaking physicians, insurance reimbursement for DMARDs, and trustworthy information on medications, diet, exercise, and home remedies as complements to specialty care.
Hispanic Heritage Month Outreach
Executed culturally relevant campaigns that brought attention, awareness, and patient engagement to health equity efforts for Hispanic communities.
Read the case studyGuía de Seguro Médico
Delivered accessible resources to help Hispanic patients understand insurance coverage, eligibility, and benefits in Spanish.
ACR Convergence Engagement
Presented disease equity work and community-informed outreach strategies to clinician and patient audiences at the American College of Rheumatology Convergence.
Talk to us about your next Hispanic outreach initiative
Whether you lead a pharma medical affairs team, a research organization, or a patient advocacy foundation, we scope the engagement on the first call.